This is an activity in which the six Tohoku prefectures, which are agricultural production area, join forces to take on new challenges.
※Tohoku: northeastern region of Japan
We provide consumers with a variety of agricultural and livestock products grown in the Tohoku region, with the hearts of the producers, to increase the number of fans of Tohoku's agriculture, food, and culture.
An assortment of rice grown in the Tohoku region. You can enjoy the rice characteristics of each prefecture.
This product is a set of flowers grown in Tohoku.
We propose the custom of decorating your home with flowers to support Tohoku flower growers.
A new brand of Wagyu beef of Zen-Noh Group, with calves born and raised on farms in the Tohoku region.
Culinary school students will develop menus using Tohoku ingredients, and also experience farm work to deepen their understanding of agriculture and crops.
In conjunction with tourism, we will promote Tohoku agriculture at travel expos in various countries to deepen understanding of Tohoku agriculture.
Co-hosted with Tohoku newspapers, we will propose the current situation and issues in Tohoku and discuss the future of tourism, food, and industry.
Marche is held to inform consumers about Tohoku's vegetables,
fruits, meats, and processed products.
Restaurant operated by Zen-Noh, serving dishes made with seasonal Tohoku ingredients
Minoru Dining Fezan Morioka
Minori Cafe Espal Sendai
Grill Minoru Espal Sendai
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