~ Bringing Smiles to Japan with the Power of Tohoku ~

Tohoku Brand for the Future

What’s the Zen-Noh Tohoku Project?

This is an activity in which the six Tohoku prefectures, which are agricultural production area, join forces to take on new challenges.
※Tohoku: northeastern region of Japan

Brand Promise

We provide consumers with a variety of agricultural and livestock products grown in the Tohoku region, with the hearts of the producers, to increase the number of fans of Tohoku's agriculture, food, and culture.

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Tohoku bonds “Kizuna” Rice

An assortment of rice grown in the Tohoku region. You can enjoy the rice characteristics of each prefecture.

Tohoku Flowers

This product is a set of flowers grown in Tohoku. We propose the custom of decorating your home with flowers to support Tohoku flower growers.

Tohoku “Wagyu” Beef

A new brand of Wagyu beef of Zen-Noh Group, with calves born and raised on farms in the Tohoku region.

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Menu Development and Agri Education

Culinary school students will develop menus using Tohoku ingredients, and also experience farm work to deepen their understanding of agriculture and crops.


In conjunction with tourism, we will promote Tohoku agriculture at travel expos in various countries to deepen understanding of Tohoku agriculture.

Forum for Talking about Tohoku

Co-hosted with Tohoku newspapers, we will propose the current situation and issues in Tohoku and discuss the future of tourism, food, and industry.


Introduce information on events, specialty products, and tourism in Tohoku on Facebook, Instagram, and your website.

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Marche is held to inform consumers about Tohoku's vegetables,
fruits, meats, and processed products.

Cafes and Restaurants(Minori & Minoru)

Restaurant operated by Zen-Noh, serving dishes made with seasonal Tohoku ingredients

  • Minoru Dining Fezan Morioka
    Morioka Station Building Fezan Odensekan 1F, 1-44 Morioka Ekimae Dori, Morioka-shi, Morioka
  • Minori Cafe Espal Sendai
    2F, Espar Sendai Main Building, 1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
  • Grill Minoru Espal Sendai
    1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture Espal Sendai East Bldg. 3F